Brand
Guidelines
Brand designed by Apta
Welcome to our brand guide!
In these pages, we will guide you through the essential elements that make up our brand and help you understand how to use them to create consistent and compelling communications.
The Essence of GoForth's Visual Identity Design
Infused with carefully selected serif typography, our logo captures the sophistication and reliability that define us. This elegant typeface serves as an extension of our personality, projecting our message with clarity and confidence.
We present two versions of our logo: the primary version and the complete version. While the primary version focuses on the clarity of typography, the complete version adds a special touch by unveiling our distinctive symbol and the tagline that defines our mission.
Together, these versions encapsulate GoForth's visual narrative, expressing our values and aspirations in a language that transcends boundaries.
A Symphony of Hues
GoForth embraces two distinctive yet complementary shades, a synergy of colors that infuse our brand with depth and emotion.
Elegant Blue: Our primary tone, a deep blue, embodies sophistication and evokes trust. It forms the cornerstone of our palette, gracing backgrounds with a dark tone that radiates elegance.
Strategic Gold: Strategic and dynamic, our golden hue guides users' focus on key elements, especially in CTAs. This shade symbolizes luxury and refinement, lending an air of opulence to our brand.
These colors blend seamlessly, becoming the visual language of GoForth's identity. Together, they encapsulate our values, resonating trust, sophistication, and dynamism in every encounter.
PANTONE 289 C
PANTONE 296 C
PANTONE 431 C
PANTONE 7543 C
PANTONE 1265 C
PANTONE 133 C
PANTONE 466 C
PANTONE 7534 C
PANTONE Cool Gray 3 C
PANTONE Cool Gray 1 C
PANTONE 000C White
Typography that Speaks
Typography is the visual language of GoForth. We blend two distinct type families to give our materials depth and character. For headings and significant text, a serif typeface exudes sophistication.
Italics add subtle emphasis, guiding attention.Italics provide dynamic flexibility, subtly highlighting key points. Both typefaces are freely available for commercial use. Together, they weave the narrative of GoForth, turning words into a captivating experience.
Embracing Good Moments
Our brand's photography paints stories of joy and connection. Each image showcases people relishing moments of togetherness during their travels, basking in luxurious experiences. Outdoor settings, illuminated by natural light, form the backdrop, capturing the spirit of these memorable times.
Find a photo bank available for GoForth's use at the link below.
Decoding the Essence of Our Icons
Go Forth distinguishes itself through unique elements, starting with our icon family. Crafted with delicate lines, these icons bestow a sense of mystery upon our brand. The intention is to captivate users' curiosity, enticing them to uncover the hidden significance behind each symbol. This approach empowers us to convey concepts through abstract icons, granting the freedom to symbolize text uniquely and ensuring an exclusive visual language.
.png)
PANTONE 289 C
PANTONE 296 C
PANTONE 431 C
PANTONE 7543 C
PANTONE 1265 C
PANTONE 133 C
PANTONE 466 C
PANTONE 7534 C
PANTONE Cool Gray 3 C
PANTONE Cool Gray 1 C
PANTONE 000C White
Questions?
Please follow our guidelines meticulously for trust and recognition. Feel free to reach out to Bruno, Creative Director at Apta Agency if you have any questions.